YouTube Podcast Visual Identity

Concept Development, Art Direction

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Project Overview

National Public Media produced a podcast for YouTube called The Upload. I was tasked with designing the visual identity for the show.

Learn more about The Upload here

The Goal

Design the look and feel of the podcast while adhereing to YouTube's branding guidelines.

Duration

August - September 2021

My Role

  • Visual Designer

Responsibilities

  • Research podcast competitors
  • Study Youtube's brand guidelines
  • Design Stakeholer presentations
  • Iterate on designs based on Stakeholder feedback

The Show Tile

The first asset I designed were tiles for Apple Podcasts. My designs use YouTube's own typeface family, YouTube Sans. The colors come from YouTube's primary and secondary color palettes. The chosen option also uses a wave pattern from YouTube's pattern library.

Options presented to the client
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Chosen option
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Artwork for individual episodes

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