Concept Development, Art Direction
National Public Media produced a podcast for YouTube called The Upload. I was tasked with designing the visual identity for the show. In 2022, The Upload was awarded Best Branded Podcast by PR Daily.
Design the look and feel of the podcast while adhering to YouTube's branding guidelines.
August - September 2021
The first asset I designed were tiles for Apple Podcasts. My designs use YouTube's own typeface family, YouTube Sans. The colors come from YouTube's primary and secondary color palettes. The chosen option also uses a wave pattern from YouTube's pattern library.