YouTube Podcast Visual Identity
Concept Development, Art Direction
Project Overview
National Public Media produced a podcast for YouTube called The Upload. I was tasked with designing the visual identity for the show.
The Goal
Design the look and feel of the podcast while adhereing to YouTube's branding guidelines.
Duration
August - September 2021
My Role
- Visual Designer
Responsibilities
- Research podcast competitors
- Study Youtube's brand guidelines
- Design Stakeholer presentations
- Iterate on designs based on Stakeholder feedback
The Show Tile
The first asset I designed were tiles for Apple Podcasts. My designs use YouTube's own typeface family, YouTube Sans. The colors come from YouTube's primary and secondary color palettes. The chosen option also uses a wave pattern from YouTube's pattern library.
Options presented to the client
Chosen option
