Concept Development, Art Direction, Advertising
Capital One is a sponsor of NPR. My team at National Public Media wanted to increase engagment with Soundscapes Banners on NPR's digital platforms.
Increase user engagment with Soundscapes Banners on NPR's website and in the NPR One App.
My team found the largest increase in user engagement happened when the banners featured an image of a person, and when the Soundscape is played from an embedded video, or Audiogram.