Capital One Brand Soundscapes Visual Refresh
UX/UI, Art Direction, Marketing
Project Overview
Capital One is a sponsor of NPR. My challenge was to increase engagment with Soundscapes Banners on NPR's digital platforms.
The Goal
Increase user engagment with Soundscapes Banners on NPR's website and in the NPR One App.
Duration
October 2019
My Role
- Visual Designer
Responsibilities
- Banner Design
- Design graphics for Stakeholder presentations
- Iterate on designs based on Stakeholder feedback
- Make sure banner designs meet Capital One's brand guidelines and NPR's ethics guidelines
NPR Player
My team found the largest increase in user engagement happened when the banners featured an image of a person, and when the Soundscape is played from an embedded video, or Audiogram.
NPR One App
My team found the largest increase in user engagement happened when the banners featured an image of a person, and when the play button has a large, round shape with no text.
