Capital One Brand Soundscapes Visual Refresh

Concept Development, Art Direction, Advertising

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The Problem

Capital One is a sponsor of NPR. My team at National Public Media wanted to increase engagment with Soundscapes Banners on NPR's digital platforms.

Learn more about Brand Soundscapes here.

The Goal

Increase user engagment with Soundscapes Banners on NPR's website and in the NPR One App.

Duration

October 2019

My Role

  • Visual Designer

Responsibilities

  • Banner Design
  • Design graphics for Stakeholder presentations
  • Iterate on designs based on Stakeholder feedback
  • Make sure banner designs meet Capital One's brand guidelines and NPR's ethics guidelines

NPR Player

My team found the largest increase in user engagement happened when the banners featured an image of a person, and when the Soundscape is played from an embedded video, or Audiogram.

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NPR One App

My team found the largest increase in user engagement happened when the banners featured an image of a person, and when the play button has a large, round shape with no text.

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