Jaguar Land Rover Dealership Teaser Campaign

Concept Development, Art Direction, Advertising

Image

Project Overview

I developed teaser marketing materials for new Jaguar Land Rover dealerships in Germany to display while under construction.

The Goal

Create 3 different "Coming Soon" campaigns to be displayed at construction sites for new Jaguar, Land Rover, and dual-branded dealerships.

Duration

September 2015

My Role

  • Marketing Designer

Responsibilities

  • Campaign Concept Development
  • Develop visuals to hand off to a photographer
  • Design Stakeholer presentations
  • Iterate on designs based on Stakeholder feedback

Jaguar Dealership Concept

For Jaguar dealerships, the headline was Jezt lassen wir die Katzen aus dem Sack, German for We've Let the Cat out of the Bag.

Construction Fence
An image of a fence surrounding a construction site. The fence is covered with a sign showing an empty black bag with paw prints leading out of it and the headline Jezt Lassen Wir Die Katzen Aus Dem Sack.
Scaffolding
An image of scaffolding at a construction site. The scaffolding is covered with a sign showing an empty black bag with paw prints leading out of it and the headline Jezt Lassen Wir Die Katzen Aus Dem Sack.
Construction Site Billboard
An image of a billboard outside of a construction site. The billboard shows an empty black bag with paw prints leading out of it and the headline Jezt Lassen Wir Die Katzen Aus Dem Sack.
New Dealership Building
An image of a newly built car dealership. One large window is covered with a sign showing an empty black bag. The other window has the headline Jezt Lassen Wir Die Katzen Aus Dem Sack. There are large white paw prints moving up across the face of the building.

Land Rover Dealership Concept

The visual shows a man wearing a suit is splashed with mud as though he had been driving off-road with the car's windows open.

Construction Fence
An image of a fence surrounding a construction site. The fence is covered with a sign showing a close up of a person wearing a mud-splattered blue suit with a green tie and the headline Dirty. Sexy. British.
Scaffolding
An image of scaffolding at a construction site. The scaffolding is covered with a sign showing a close up of a person wearing a mud-splattered blue suit with a green tie and the headline Dirty. Sexy. British.
Construction Site Billboard
An image of a billboard outside of a construction site. The billboard shows a close up of a person wearing a mud-splattered blue suit with a green tie and the headline Dirty. Sexy. British.
New Dealership Building
An image of a newly built car dealership. A large sign above one window shows the headline Dirty. Sexy. British. A large sign above the other window shows a close up of a person wearing a mud-splattered blue suit with a green tie.

Dual Brand Dealership Concept

The headline for the dual branded concept translates to On Or Off, The Most Important Thing Is The Road.

Construction Fence
An image of a fence surrounding a construction site. The fence is covered with a sign showing a split view of a city street and a dirt road with mountains in the background. The headline reads Egal Ob On Oder Off. Hauptsache Road.
Scaffolding
An image of scaffolding at a construction site. The scaffolding is covered with a sign showing a split view of a city street and a dirt road with mountains in the background. The headline reads Egal Ob On Oder Off. Hauptsache Road.
Construction Site Billboard
An image of a billboard outside of a construction site. The billboard shows a split view of a city street and a dirt road with mountains in the background. The headline reads Egal Ob On Oder Off. Hauptsache Road.
New Dealership Building
An image of a newly built car dealership. A large sign above one window shows half a city street. A large sign above the other window shows half a dirt road with mountains in the background. A headline in the middle, above the door of the building, reads Egal Ob On Oder Off. Hauptsache Road.