Jaguar Promotional Mailers

Concept Development, Art Direction, Advertising

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Project Overview

I designed promotional mailers promoting Jaguar's 80th anniversary and the new XJ for the French market.

The Goal

Generate awareness of the new XJ in France and invite customers to an 80th anniversary event.

Duration

2015

My Role

  • Marketing Designer

Responsibilities

  • Campaign Concept Development
  • Mock up mailers
  • Design Stakeholer presentations
  • Iterate on designs based on Stakeholder feedback
  • Work onsite with printer for color correction

Jaguar 80th Anniversary invitation

The invitation unfolds in multiple directions, displaying iconis cars from Jaguar's history. At the end, the new XF model is revealed along with an inivtation to celebrate Jaguar's 80th anniversary.

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New XJ Promotional Mailer

The mailer unfolds vertically, showcasing different features of the new XJ.

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