Holey Bakery Website

Digital, UX

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Project Overview

Holey Bakery is a high-end bakery and café with three locations in Bangkok, Thailand. A typical customer is 30-45 years old, and most are professionals. Holey Bakery’s website hopes to offer a fast, easy way to order food, in an environment that feels as premium and cozy as the physical stores.

The Problem

Several bakery and café websites do not reflect the identity of the physical spaces, and rely on third party delivery services that take a large percentage of each order.

The Goal

Design a website for Holey Bakery that captures the feeling of the physical locations. Create an interactive menu and ordering system that can be used for delivery and pickup.

Duration

August 2021

My Role

  • UX designer leading the design process from conception to delivery

Responsibilities

  • User research
  • Creating low- and high-fidelity wireframes
  • Creating 1ow- and high-fidelity prototypes
  • Accounting for accessibility
  • Iterating on designs

User Persona

Himari is a personal assistant and photographer who works from home, who needs an easy way to place custom orders at her favorite bakery in advance because she doesn’t like to wait in crowded spaces.

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User Journey Map

I created a user journey map to help better understand pain points a user like Himari might encounter while trying to order from Holey Bakery.

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Sitemap

The goal of the sitemap was to map out a website that was easy to navigate, but met a variety of user’s needs.

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Paper Wireframes

For the initial paper wireframes, I wanted to design a homepage that was an introduction to the bakery and a starting point for placing orders. The paper wireframes allowed for quick ideation and let me explore a range of layouts.

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Digital Wireframes & Low-fidelity Prototypes

I created a low fidelity prototype in Adobe XD that outlines the user flow of accessing the café menu, order screen, and checkout process. Feedback helped me realize that I needed a confirmation screen after users complete an order.

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High-fidelity Prototypes

My hi-fi prototype followed the same user flow as the lo-fi prototype, with changes. One of the changes included a more compact menu item layout, to reduce the length of order page.

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Key Mockups

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Accessibility Considerations

  • Include headings with different sized text for a clear visual hierarchy
  • Include landmarks to help users navigate longer pages, as well as those using assistive technologies
  • Each image includes alt text to help all users make the right choice when ordering

Next Steps

  • Identify any additional areas of need and ideate on new features such as customized orders