Alexandria Transit Company (DASH) Bus Wraps

Marketing

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Project Overview

I designed a variety of bus wraps for special events throughout my time at DASH.

Duration

November 2024 - April 2026

My Role

  • Lead Marketing Designer

Responsibilities

  • Iterate on designs based on Stakeholder feedback
  • Work with print vendors to set up and approve files

World Pride 2025

I designed a wrap to celebrate Pride in Alexandria. The yellow swoosh is replaced by a rainbow, which flows around a skyline of Alexandria. This bus stayed in service for 6 months and represented Alexandria in the Washington, DC Pride Parade in 2025.

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Winter Bus and Trolley

These wraps were meant to celebrate the Winter Season in Alexandria. The bus featured a ceiling wrap design and the trolley was used to transport Santa to the Tree Lighting Ceremony in Alexandria's Market Square.

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Kid's First Years

This was a collaboration between DASH and a local organization that helps engage parents with early childhood development.

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Five Years Fare Free

In 2021, DASH became a fare-free system. This wrap celebrates the 5 year milestone.

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Monthly Partial Wraps

I created a partial wrap template for bus wraps that only last one month and highlight special events in Alexandria.

February: Black History Month + Transit Equity Day
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March: Women's History Month
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April: National Arab American Heritage Month
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May: National Asian and Pacific Islander Heritage Month
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