DASH Bus Wraps

Alexandria Transit Company (DASH) Bus Wraps

Marketing

Project Overview

I designed a variety of bus wraps for special events throughout my time at DASH.

Duration

November 2024 - April 2026

My Role

Lead Marketing Designer

Responsibilities

Iterate on designs based on Stakeholder feedback
Work with print vendors to set up and approve files

World Pride 2025

I designed a wrap to celebrate Pride in Alexandria. The yellow swoosh is replaced by a rainbow, which flows around a skyline of Alexandria. This bus stayed in service for 6 months and represented Alexandria in the Washington, DC Pride Parade in 2025.

Winter Bus and Trolley

These wraps were meant to celebrate the Winter Season in Alexandria. The bus featured a ceiling wrap design and the trolley was used to transport Santa to the Tree Lighting Ceremony in Alexandria's Market Square.

Kid's First Years

This was a collaboration between DASH and a local organization that helps engage parents with early childhood development.

Five Years Fare Free

In 2021, DASH became a fare-free system. This wrap celebrates the 5 year milestone.

Alexandria Soccer Association and World Cup

The Alexandria Soccer Association wanted a bus wrap to attend events during the 2026 World Cup. The design pulls visual inpiration from the ASA and the Croation National Soccer team, whom Alexandria hosted during the World Cup.

Monthly Partial Wraps

I created a partial wrap template for bus wraps that only last one month and highlight special events in Alexandria.