Beads Factory BKK is a local beading craft store in Bangkok, Thailand. They offer a wide range of high quality beads and beading supplies. Beads Factory BKK targets both beading hobbyists as well as makers who sell their beaded creations.
Customers want an app experience that offers a wide range of beading products as well as tutorial videos for beading projects.
Design an app for Beads Factory BKK that allows users to easily find the supplies they need to start their next beading project.
April - July 2021
Natara is a scientist, beading hobbyist, and loving aunt who needs captioned tutorial videos with relevant materials listed, because she wants to be able to start projects quickly and easily.
Mapping Natara’s user journey revealed how useful the app would be if it included an easy way to add relevant materials for a project to the user’s shopping cart.
For the initial paper wireframes, I wanted to design a homepage that felt like a personalized, inspirational starting point for the user. The paper wireframes allowed for quick ideation and let me explore a range of layouts.
As I refined adapted the paper wireframes into digital wireframes, I made sure to keep my users’ needs in mind. I created a low fidelity prototype in Figma that outlines the user flow of choosing a tutorial, adding the necessary materials to the cart, and checking out.
The high-fidelity prototype addressed concerns relating to the process of choosing a project or product from a large list.